Experience mapping is a process that aims to visualize a holistic account of your customer’s experience including processes, decisions, and emotions that people feel while interacting with your product or service. It helps companies develop a deep understanding of the people they serve and to put that understanding at the core of their strategic planning.
Looking to Get Started with Experience Mapping? — 5 Questions You Must Ask
Posted by
Stratos Innovation Group on Mar 16, 2016
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Tags: Service Design, User Experience Design, UX, User Experience, Experience Mapping