LIVING WITH DIABETES
Rethinking Care Ecosystems
Stratos was brought in as a partner to bring human-centered design to leverage the client's strong engineering and product tradition. We did this by facilitating insight gathering sessions with key stakeholders in the care ecosystem (patients, caregivers and healthcare professionals). Bringing these perspectives together for the first time was an important step in helping Roche pilot a new initiative. Despite being a leader in the diabetes products market, Roche faced fierce competition from start-ups and heightened commoditization due to increased manufacturing in outsourced regions. They needed to re-establish leadership by exploring new opportunities that went beyond next generation versions of their core products.