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Stratos Innovation Group

Stratos Innovation Group
Design Research & Service Design; Columbus, OH. Our focus on human/outcome-driven design is propelled by co-creation research methods. www.thestratosgroup.com

Recent Posts

Your Customers are Creative. It's Time to Build with Them.

Posted by Stratos Innovation Group on Mar 5, 2018

New Needs, New Technologies, New Expectations

Right now, we’re seeing a renaissance of innovation as tech companies jump out of our screens and into the physical spaces where we work, live, play and shop.

Technologies once relegated to obscure, downstream or mundane tasks are taking in a refreshed limelight—and forcing customers to recalibrate to a new normal.

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Tags: Innovation, Codesign, Co Creation, Design Strategy, Customer Experience, Design Thinking, Front End of Innovation

Moving from Prototyping to “Provotyping”

Posted by Stratos Innovation Group on Sep 13, 2017

Learn, explore and generate possible futures in the front-end of design

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Tags: Service Design, Prototyping, Design, Design Thinking, Provotyping

Three Practical Ways to Bridge the Gap Between Research and Design

Posted by Stratos Innovation Group on Jun 14, 2017

Does your organization have challenges bridging the research insights and design development phases on experience-based projects? It can be difficult, especially during large scale projects within an organization.

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Tags: Service Design, Codesign, UX, User Experience, Customer Experience

Co-design: A Powerful Force for Creativity and Collaboration

Posted by Stratos Innovation Group on Mar 15, 2017

We can all agree that creativity and collaboration are good things, but not everyone is in agreement on what they look like in practice or the best way to support them.

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Tags: Codesign, User Research, Design, User Experience, Design Thinking

6 Strategic Tips for Facilitating Innovation

Posted by Stratos Innovation Group on Sep 14, 2016

At Stratos, we’ve played a range of roles in the strategic front-end of the innovation process. In our experience, we have found that clients often need more than research insights. They need help bridging the gap between design research and the implementation work streams of their project. If you want to add value to your offering, your role might go beyond that of a design researcher or even a design strategist and become that of a “facilitator of innovation.” Here are some lessons we’ve learned from working on innovation projects:

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Tags: Innovation, UX, Design, User Experience, Design Research

5 Ways Experience Mapping Enhances Design Strategy

Posted by Stratos Innovation Group on Jun 15, 2016
Experience mapping: The goal is to incorporate multiple perspectives and map experiences holistically.

Experience mapping, a collaborative visioning method, is popular among design strategists complete with its own hashtag, #xmapping. Collaboratively mapping an experience with multiple stakeholders exposes parts of the overall experience that are difficult to predict and articulate. Engaging users and business teams in hands-on activities simultaneously to create a journey map is powerfully strategic and worth exploring.

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Tags: Service Design, UX, User Experience, User Journey Mapping, Design Strategy

Looking to Get Started with Experience Mapping? — 5 Questions You Must Ask

Posted by Stratos Innovation Group on Mar 16, 2016
5 questions you must ask before starting the process of experience mapping

Experience mapping is a process that aims to visualize a holistic account of your customer’s experience including processes, decisions, and emotions that people feel while interacting with your product or service. It helps companies develop a deep understanding of the people they serve and to put that understanding at the core of their strategic planning.

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Tags: Service Design, User Experience Design, UX, User Experience, Experience Mapping

Are All Research Insights Equal?

Posted by Stratos Innovation Group on Sep 16, 2015

The types of user needs you capture can impact the future of your company

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Tags: Service Design, User Research, UX, Design Research, Design Thinking

How to co-create experiences with your customers

Posted by Stratos Innovation Group on May 13, 2015
Co-creation: invite the people who will use and interact with your product or service into the process of designing (not just testing). The interactions that come from bringing together customers, your business team and your design team will foster new insights.

So you see the value of mapping out your customer’s desired end-to-end experience with your service or product — but how do you go about doing it? There are different ways, but the most efficient and effective method is to invite customers into the process as co-creators of the journey. Hands down, there is no more meaningful way to envision future experiences. You need to invite the people who will use and interact with your product or service into the process of designing (not just testing) the interactions and touchpoints.

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Tags: Service Design, UX, Design, Co Creation

We are Stratos, and we are here to share and start conversations!

Posted by Stratos Innovation Group on Jan 14, 2015

Let’s navigate change side-by-side.

After a few years of engaging in a range of design research and strategy work, we have started a blog space where we can share what we’ve learned and what we’re up to. We also want to invite a dialogue between other design researchers, strategists, leaders of innovation, members of the continuous improvement community, the user experience community, and beyond. Our goal is to share our thoughts, to share the things we find useful, and to generate conversation across industries.

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Tags: Service Design, Innovation, UX, Design, User Experience

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Recent Posts

Your complete guide to co-creating journey maps with your customers eBook


Engage your customers and business stakeholders to build journey maps together through visualization and storytelling activities, with our first eBook! Download