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Your Customers are Creative. It's Time to Build with Them.

Posted by Stratos Innovation Group on Mar 5, 2018

New Needs, New Technologies, New Expectations

Right now, we’re seeing a renaissance of innovation as tech companies jump out of our screens and into the physical spaces where we work, live, play and shop.

Technologies once relegated to obscure, downstream or mundane tasks are taking in a refreshed limelight—and forcing customers to recalibrate to a new normal.

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Tags: Codesign, Co Creation, Customer Experience, Design Strategy, Design Thinking, Innovation, Front End of Innovation

Are we too focused on touchpoints? Maybe we should think about servicescapes instead.

Posted by Anthony Weiler on Jan 25, 2018

As technology rapidly evolves and connects our experiences, what does the future
of our physical environments look like? At Stratos we’re passionate about systems thinking in service design. We don't just look at the intangible offerings of services, but also the tangible artifacts and environments in which these experiences take place. Many design teams are stuck thinking about and innovating around touchpoints but we believe there’s a need to be more holistic in our thinking. This had us asking the question: Is there a way to think beyond touchpoints?

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Tags: User Experience, Customer Experience, Design Strategy, Service Design

5 Ways Experience Mapping Enhances Design Strategy

Posted by Stratos Innovation Group on Jun 15, 2016
Experience mapping: The goal is to incorporate multiple perspectives and map experiences holistically.

Experience mapping, a collaborative visioning method, is popular among design strategists complete with its own hashtag, #xmapping. Collaboratively mapping an experience with multiple stakeholders exposes parts of the overall experience that are difficult to predict and articulate. Engaging users and business teams in hands-on activities simultaneously to create a journey map is powerfully strategic and worth exploring.

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Tags: UX, Service Design, User Journey Mapping, User Experience, Design Strategy

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