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Moving from Prototyping to “Provotyping”

Posted by Stratos Innovation Group on Sep 13, 2017

Learn, explore and generate possible futures in the front-end of design

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Tags: Design, Design Thinking, Provotyping, Prototyping, Service Design

Co-design: A Powerful Force for Creativity and Collaboration

Posted by Stratos Innovation Group on Mar 15, 2017

We can all agree that creativity and collaboration are good things, but not everyone is in agreement on what they look like in practice or the best way to support them.

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Tags: Design Thinking, Design, Codesign, User Experience, User Research

6 Strategic Tips for Facilitating Innovation

Posted by Stratos Innovation Group on Sep 14, 2016

At Stratos, we’ve played a range of roles in the strategic front-end of the innovation process. In our experience, we have found that clients often need more than research insights. They need help bridging the gap between design research and the implementation work streams of their project. If you want to add value to your offering, your role might go beyond that of a design researcher or even a design strategist and become that of a “facilitator of innovation.” Here are some lessons we’ve learned from working on innovation projects:

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Tags: UX, Design, Innovation, Design Research, User Experience

How to co-create experiences with your customers

Posted by Stratos Innovation Group on May 13, 2015
Co-creation: invite the people who will use and interact with your product or service into the process of designing (not just testing). The interactions that come from bringing together customers, your business team and your design team will foster new insights.

So you see the value of mapping out your customer’s desired end-to-end experience with your service or product — but how do you go about doing it? There are different ways, but the most efficient and effective method is to invite customers into the process as co-creators of the journey. Hands down, there is no more meaningful way to envision future experiences. You need to invite the people who will use and interact with your product or service into the process of designing (not just testing) the interactions and touchpoints.

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Tags: UX, Design, Co Creation, Service Design

We are Stratos, and we are here to share and start conversations!

Posted by Stratos Innovation Group on Jan 14, 2015

Let’s navigate change side-by-side.

After a few years of engaging in a range of design research and strategy work, we have started a blog space where we can share what we’ve learned and what we’re up to. We also want to invite a dialogue between other design researchers, strategists, leaders of innovation, members of the continuous improvement community, the user experience community, and beyond. Our goal is to share our thoughts, to share the things we find useful, and to generate conversation across industries.

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Tags: UX, Design, Innovation, User Experience, Service Design

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Your complete guide to co-creating journey maps with your customers eBook

  

Engage your customers and business stakeholders to build journey maps together through visualization and storytelling activities, with our first eBook! Download