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Your Customers are Creative. It's Time to Build with Them.

Posted by Stratos Innovation Group on Mar 5, 2018

New Needs, New Technologies, New Expectations

Right now, we’re seeing a renaissance of innovation as tech companies jump out of our screens and into the physical spaces where we work, live, play and shop.

Technologies once relegated to obscure, downstream or mundane tasks are taking in a refreshed limelight—and forcing customers to recalibrate to a new normal.

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Tags: Codesign, Co Creation, Customer Experience, Design Strategy, Design Thinking, Innovation, Front End of Innovation

Are we too focused on touchpoints? Maybe we should think about servicescapes instead.

Posted by Anthony Weiler on Jan 25, 2018

As technology rapidly evolves and connects our experiences, what does the future
of our physical environments look like? At Stratos we’re passionate about systems thinking in service design. We don't just look at the intangible offerings of services, but also the tangible artifacts and environments in which these experiences take place. Many design teams are stuck thinking about and innovating around touchpoints but we believe there’s a need to be more holistic in our thinking. This had us asking the question: Is there a way to think beyond touchpoints?

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Tags: User Experience, Customer Experience, Design Strategy, Service Design

Top 5 Reasons Why Successful Leaders are Investing in Service Design

Posted by Anthony Weiler on Jan 17, 2018

 

If you’re like most leaders, you have the drive and dedication to improve your organization wherever possible. No organization is perfect and you likely realize that your business could stand to improve its services but, deciding where to start can be overwhelming – if not paralyzing. However, there is a way to effectively and
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Tags: User Journey Mapping, Service Design, Experience Mapping, Customer Experience, Design Thinking

Three Practical Ways to Bridge the Gap Between Research and Design

Posted by Stratos Innovation Group on Jun 14, 2017

Does your organization have challenges bridging the research insights and design development phases on experience-based projects? It can be difficult, especially during large scale projects within an organization.

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Tags: UX, Service Design, Codesign, User Experience, Customer Experience

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Your complete guide to co-creating journey maps with your customers eBook

  

Engage your customers and business stakeholders to build journey maps together through visualization and storytelling activities, with our first eBook! Download