Stop us if you’ve heard this one before...
You and your team just wrapped up a major innovation effort… and you’re left with a nagging suspicion that you could have accomplished more if only you could have combined another approach. Sure, you uncovered some opportunities buuuuut it still doesn’t feel like you are getting the whole picture.
Tags: Innovation, Design Thinking, Front End of Innovation, jobs-to-be-done
Your Customers are Creative. It's Time to Build with Them.
New Needs, New Technologies, New Expectations
Right now, we’re seeing a renaissance of innovation as tech companies jump out of our screens and into the physical spaces where we work, live, play and shop.
Technologies once relegated to obscure, downstream or mundane tasks are taking in a refreshed limelight—and forcing customers to recalibrate to a new normal.
Tags: Innovation, Codesign, Co Creation, Design Strategy, Customer Experience, Design Thinking, Front End of Innovation