Hacking innovation methodologies: DT + JTBD

Posted by Anthony Weiler on Jun 28, 2019

Stop us if you’ve heard this one before...
You and your team just wrapped up a maj
or innovation effort… and you’re left with a nagging suspicion that you could have accomplished more if only you could have combined another approach. Sure, you uncovered some opportunities buuuuut it still doesn’t feel like you are getting the whole picture.

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Tags: Innovation, Design Thinking, Front End of Innovation, jobs-to-be-done

Your Customers are Creative. It's Time to Build with Them.

Posted by Stratos Innovation Group on Mar 5, 2018

New Needs, New Technologies, New Expectations

Right now, we’re seeing a renaissance of innovation as tech companies jump out of our screens and into the physical spaces where we work, live, play and shop.

Technologies once relegated to obscure, downstream or mundane tasks are taking in a refreshed limelight—and forcing customers to recalibrate to a new normal.

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Tags: Innovation, Codesign, Co Creation, Design Strategy, Customer Experience, Design Thinking, Front End of Innovation