We’ve all been there. You’re sent away for an expensive week of training and while some of what you learned was helpful, you find it hard to apply your new knowledge.

Tags: Codesign, collaboration, Train-by-doing, Service Design

As technology rapidly evolves and connects our experiences, what does the future
of our physical environments look like? At Stratos we’re passionate about systems thinking in service design. We don't just look at the intangible offerings of services, but also the tangible artifacts and environments in which these experiences take place. Many design teams are stuck thinking about and innovating around touchpoints but we believe there’s a need to be more holistic in our thinking. This had us asking the question: Is there a way to think beyond touchpoints?

Tags: User Experience, Customer Experience, Design Strategy, Service Design

 

If you’re like most leaders, you have the drive and dedication to improve your organization wherever possible. No organization is perfect and you likely realize that your business could stand to improve its services but, deciding where to start can be overwhelming – if not paralyzing. However, there is a way to effectively and

Tags: User Journey Mapping, Service Design, Experience Mapping, Customer Experience, Design Thinking

Learn, explore and generate possible futures in the front-end of design

Tags: Design, Design Thinking, Provotyping, Prototyping, Service Design

Does your organization have challenges bridging the research insights and design development phases on experience-based projects? It can be difficult, especially during large scale projects within an organization.

Tags: UX, Service Design, Codesign, User Experience, Customer Experience

Experience mapping, a collaborative visioning method, is popular among design strategists complete with its own hashtag, #xmapping. Collaboratively mapping an experience with multiple stakeholders exposes parts of the overall experience that are difficult to predict and articulate. Engaging users and business teams in hands-on activities simultaneously to create a journey map is powerfully strategic and worth exploring.

Tags: UX, Service Design, User Journey Mapping, User Experience, Design Strategy

Experience mapping is a process that aims to visualize a holistic account of your customer’s experience including processes, decisions, and emotions that people feel while interacting with your product or service. It helps companies develop a deep understanding of the people they serve and to put that understanding at the core of their strategic planning.

Tags: Service Design, UX, User Experience, User Experience Design, Experience Mapping

The types of user needs you capture can impact the future of your company

Tags: UX, User Research, Service Design, Design Research, Design Thinking

So you see the value of mapping out your customer’s desired end-to-end experience with your service or product — but how do you go about doing it? There are different ways, but the most efficient and effective method is to invite customers into the process as co-creators of the journey. Hands down, there is no more meaningful way to envision future experiences. You need to invite the people who will use and interact with your product or service into the process of designing (not just testing) the interactions and touchpoints.

Tags: UX, Design, Co Creation, Service Design

Tags: UX, Design, Innovation, User Experience, Service Design