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Why training-by-doing is the future of corporate learning and development.

Posted by Anthony Weiler on Feb 8, 2018


We’ve all been there. You’re sent away for an expensive week of training and while some of what you learned was helpful, you find it hard to apply your new knowledge.

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Tags: Codesign, collaboration, Train-by-doing, Service Design

Are we too focused on touchpoints? Maybe we should think about servicescapes instead.

Posted by Anthony Weiler on Jan 25, 2018

As technology rapidly evolves and connects our experiences, what does the future
of our physical environments look like? At Stratos we’re passionate about systems thinking in service design. We don't just look at the intangible offerings of services, but also the tangible artifacts and environments in which these experiences take place. Many design teams are stuck thinking about and innovating around touchpoints but we believe there’s a need to be more holistic in our thinking. This had us asking the question: Is there a way to think beyond touchpoints?

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Tags: User Experience, Customer Experience, Design Strategy, Service Design

Top 5 Reasons Why Successful Leaders are Investing in Service Design

Posted by Anthony Weiler on Jan 17, 2018


If you’re like most leaders, you have the drive and dedication to improve your organization wherever possible. No organization is perfect and you likely realize that your business could stand to improve its services but, deciding where to start can be overwhelming – if not paralyzing. However, there is a way to effectively and
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Tags: User Journey Mapping, Service Design, Experience Mapping, Customer Experience, Design Thinking

Moving from Prototyping to “Provotyping”

Posted by Stratos Innovation Group on Sep 13, 2017

Learn, explore and generate possible futures in the front-end of design

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Tags: Design, Design Thinking, Provotyping, Prototyping, Service Design

Three Practical Ways to Bridge the Gap Between Research and Design

Posted by Stratos Innovation Group on Jun 14, 2017

Does your organization have challenges bridging the research insights and design development phases on experience-based projects? It can be difficult, especially during large scale projects within an organization.

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Tags: UX, Service Design, Codesign, User Experience, Customer Experience

5 Ways Experience Mapping Enhances Design Strategy

Posted by Stratos Innovation Group on Jun 15, 2016
Experience mapping: The goal is to incorporate multiple perspectives and map experiences holistically.

Experience mapping, a collaborative visioning method, is popular among design strategists complete with its own hashtag, #xmapping. Collaboratively mapping an experience with multiple stakeholders exposes parts of the overall experience that are difficult to predict and articulate. Engaging users and business teams in hands-on activities simultaneously to create a journey map is powerfully strategic and worth exploring.

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Tags: UX, Service Design, User Journey Mapping, User Experience, Design Strategy

Looking to Get Started with Experience Mapping? — 5 Questions You Must Ask

Posted by Stratos Innovation Group on Mar 16, 2016
5 questions you must ask before starting the process of experience mapping

Experience mapping is a process that aims to visualize a holistic account of your customer’s experience including processes, decisions, and emotions that people feel while interacting with your product or service. It helps companies develop a deep understanding of the people they serve and to put that understanding at the core of their strategic planning.

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Tags: Service Design, UX, User Experience, User Experience Design, Experience Mapping

Are All Research Insights Equal?

Posted by Stratos Innovation Group on Sep 16, 2015

The types of user needs you capture can impact the future of your company

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Tags: UX, User Research, Service Design, Design Research, Design Thinking

How to co-create experiences with your customers

Posted by Stratos Innovation Group on May 13, 2015
Co-creation: invite the people who will use and interact with your product or service into the process of designing (not just testing). The interactions that come from bringing together customers, your business team and your design team will foster new insights.

So you see the value of mapping out your customer’s desired end-to-end experience with your service or product — but how do you go about doing it? There are different ways, but the most efficient and effective method is to invite customers into the process as co-creators of the journey. Hands down, there is no more meaningful way to envision future experiences. You need to invite the people who will use and interact with your product or service into the process of designing (not just testing) the interactions and touchpoints.

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Tags: UX, Design, Co Creation, Service Design

We are Stratos, and we are here to share and start conversations!

Posted by Stratos Innovation Group on Jan 14, 2015

Let’s navigate change side-by-side.

After a few years of engaging in a range of design research and strategy work, we have started a blog space where we can share what we’ve learned and what we’re up to. We also want to invite a dialogue between other design researchers, strategists, leaders of innovation, members of the continuous improvement community, the user experience community, and beyond. Our goal is to share our thoughts, to share the things we find useful, and to generate conversation across industries.

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Tags: UX, Design, Innovation, User Experience, Service Design

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Your complete guide to co-creating journey maps with your customers eBook


Engage your customers and business stakeholders to build journey maps together through visualization and storytelling activities, with our first eBook! Download