Hacking innovation methodologies: DT + JTBD

Posted by Anthony Weiler on Jun 28, 2019

Stop us if you’ve heard this one before...
You and your team just wrapped up a maj
or innovation effort… and you’re left with a nagging suspicion that you could have accomplished more if only you could have combined another approach. Sure, you uncovered some opportunities buuuuut it still doesn’t feel like you are getting the whole picture.

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Tags: Innovation, Design Thinking, Front End of Innovation, jobs-to-be-done

Your Customers are Creative. It's Time to Build with Them.

Posted by Stratos Innovation Group on Mar 5, 2018

New Needs, New Technologies, New Expectations

Right now, we’re seeing a renaissance of innovation as tech companies jump out of our screens and into the physical spaces where we work, live, play and shop.

Technologies once relegated to obscure, downstream or mundane tasks are taking in a refreshed limelight—and forcing customers to recalibrate to a new normal.

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Tags: Innovation, Codesign, Co Creation, Design Strategy, Customer Experience, Design Thinking, Front End of Innovation

Top 5 Reasons Why Successful Leaders are Investing in Service Design

Posted by Anthony Weiler on Jan 17, 2018

 

If you’re like most leaders, you have the drive and dedication to improve your organization wherever possible. No organization is perfect and you likely realize that your business could stand to improve its services but, deciding where to start can be overwhelming – if not paralyzing. However, there is a way to effectively and
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Tags: Service Design, Experience Mapping, User Journey Mapping, Customer Experience, Design Thinking

Moving from Prototyping to “Provotyping”

Posted by Stratos Innovation Group on Sep 13, 2017

Learn, explore and generate possible futures in the front-end of design

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Tags: Service Design, Prototyping, Design, Design Thinking, Provotyping

Co-design: A Powerful Force for Creativity and Collaboration

Posted by Stratos Innovation Group on Mar 15, 2017

We can all agree that creativity and collaboration are good things, but not everyone is in agreement on what they look like in practice or the best way to support them.

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Tags: Codesign, User Research, Design, User Experience, Design Thinking

Are All Research Insights Equal?

Posted by Stratos Innovation Group on Sep 16, 2015

The types of user needs you capture can impact the future of your company

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Tags: Service Design, User Research, UX, Design Research, Design Thinking