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Are All Research Insights Equal?

Posted by Stratos Innovation Group on Sep 16, 2015

The types of user needs you capture can impact the future of your company

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Tags: UX, User Research, Service Design, Design Research, Design Thinking

How to co-create experiences with your customers

Posted by Stratos Innovation Group on May 13, 2015
Co-creation: invite the people who will use and interact with your product or service into the process of designing (not just testing). The interactions that come from bringing together customers, your business team and your design team will foster new insights.

So you see the value of mapping out your customer’s desired end-to-end experience with your service or product — but how do you go about doing it? There are different ways, but the most efficient and effective method is to invite customers into the process as co-creators of the journey. Hands down, there is no more meaningful way to envision future experiences. You need to invite the people who will use and interact with your product or service into the process of designing (not just testing) the interactions and touchpoints.

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Tags: UX, Design, Co Creation, Service Design

We are Stratos, and we are here to share and start conversations!

Posted by Stratos Innovation Group on Jan 14, 2015

Let’s navigate change side-by-side.

After a few years of engaging in a range of design research and strategy work, we have started a blog space where we can share what we’ve learned and what we’re up to. We also want to invite a dialogue between other design researchers, strategists, leaders of innovation, members of the continuous improvement community, the user experience community, and beyond. Our goal is to share our thoughts, to share the things we find useful, and to generate conversation across industries.

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Tags: UX, Design, Innovation, User Experience, Service Design

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Your complete guide to co-creating journey maps with your customers eBook

  

Engage your customers and business stakeholders to build journey maps together through visualization and storytelling activities, with our first eBook! Download